American Hero
Equipment Discount Program

NOW – OCTOBER 31, 2025


Toro’s American Hero Program offers an exclusive 18% discount on Dingo landscaping equipment to current or former members of the military, firefighters, police officers, and EMTs. It’s Toro’s way of honoring those who serve our country and communities.

The American Hero Program is available exclusively through Toro’s network of authorized dealers, like L.L. Johnson—not through retailers such as Lowe’s or Home Depot.

Qualifying Customers

The following customer groups (current or former) are eligible for special pricing on LCE products

  • Military – must present valid military ID at time of purchase (no photocopy needed for claim)
  • Firefighters – must provide identification (photocopy for claim process)
  • EMT – must provide identification (photocopy for claim process)
  • Police Officers – must provide identification (photocopy for claim process)

Please contact LL Johnson for the manufacturer-suggested retail price, as the prices shown on Toro.com are their minimum advertised pricing, not MSRP. The 18% discount is applied to MSRP pricing.

Specialty Construction Qualifying Products

 

  • Dingo® Compact Utility Loaders & Attachments
  • Ultra Buggy® Material Buggies
  • TRX Walk-Behind Trenchers
  • STX Walk-Behind Stump Grinders
  • Maxi Sneaker® Vibratory Plows

These products are only available at Toro Sitework Systems dealers.

American Hero Wrap

We’re proud to celebrate the launch of the American Hero Program and honor the heroes who serve our communities. Inspired by their courage and dedication, Toro created a bold, patriotic wrap designed exclusively for the Dingo TX 1000 TURBO. It’s our way of showing gratitude and bringing extra excitement to this important program. Wraps are available for purchase directly through Dirty Graphix and are not sold by Toro.

Thank You to All Who Serve—We Honor Your Dedication and Sacrifice